15th hire at The Golf Channel
January, 1994 – January,1995
> The Golf Channel producer Robin Cowie produced and directed show packaging, promotions, interstitials, and marketing support
> Produced the opening segment for The Golf Channel
> Created the “Golf is” brand launch campaign
After Nickelodeon, Robin Cowie was hired by The Golf Channel to help launch the new sports network being established in Orlando Florida. He reported directly to the remarkable Creative Director, Steve Johnston. His responsibilities included creating show opens, network promotions, and interstitial content, as well as advertising for different companies who wanted to purchase time on the network.
He worked closely with producer/director, Kenny Taht, and when the network launched, Robin Cowie created the very first image viewed on air.
The reel to the right is a montage Robin edited for The Golf Channel in a campaign to show how broad the audience for Golf is. The company used it as its centerpiece during conventions for the next number of years. The Golf Channel producer Robin Cowie directed many of the pieces in it, which gives an idea of the type of material The Golf Channel created.
One show they launched on the network during Robin’s time with The Golf Channel was the incredibly successful Golf Academy Live pictured below, bottom right. The education he received while working at The Golf Channel was invaluable. He learned a great deal about sports, television, branding, and what it takes to be a creative professional in the fast pace environment of sport networking. His time with The Golf Channel also created the launch pad for his first entrepreneurial business, Hollywood Cows, which he partnered with Kenny Taht, producer/ director at The Golf Channel on.