Pioneering Immersive Experiences with HELO

Director of Technology


> Focused on “phygital” experiences where physical meets digital

> Helped build and manage a roster of 26 directors

> Solved diverse creative challenges across multiple technologies.

Pioneering Immersive Experiences: My Journey as HELO’s Director of Technology

During my tenure as the Director of Technology at HELO, an award-winning immersive experience studio with bases in Los Angeles and London, I was at the forefront of blending innovative technology with creative storytelling. This unique position allowed me to oversee and navigate the myriad creative and technological challenges of producing groundbreaking immersive experiences. My role involved steering projects from their inception through to development, production, and final delivery, ensuring that each element aligned perfectly with our ambitious vision. It was an exhilarating journey. The complexities we navigated, the creative minds I had the privilege to collaborate with, and the cutting-edge projects that resulted from our collective effort are unforgettable.

Crafting Connections Through Innovation

At HELO, our core mission was to forge innovative and emotional connections between brands and their audiences. Our expertise spanned storytelling, design, technology, production, and event design, allowing us to create a wide array of immersive experiences. Our projects were designed to captivate and engage on multiple levels, from AR/VR experiences and interactive installations to live events and film productions.

A Testament to Excellence

Our dedication to pushing the boundaries of what is possible in immersive experience was recognized through industry accolades, including multiple Cannes Lions, a Gold AICP award, and recognition as an AdAge Production Company Standout. These honors are a testament to our client-centric approach, which involves deep collaboration with brands to understand and fulfill their unique needs and objectives.

The Challenge of Innovation

One of the most exhilarating aspects of my role was the challenge of executing the “never been done before” at breakneck speeds. This often involved assembling and leading teams through a vast range of creative and technical problems, from conceptualizing AR/VR experiences that place users in utterly new worlds to creating interactive installations that blend physical and digital elements in unprecedented ways.

Gratitude and Growth

Reflecting on my time with HELO, I am filled with gratitude for the incredible individuals I met and worked alongside. The opportunity to lead such talented teams through the complex landscape of immersive experience creation was not only a professional milestone but a personal honor. The challenges we faced together fostered profound growth, both in my technical expertise and in my appreciation for the power of collaboration and innovation.

HELO’s success is a beacon for the future of immersive experiences, proving that the possibilities are limitless when technology and creativity converge. As I continue my professional journey, the lessons learned, and achievements garnered at HELO will undoubtedly serve as a foundation for future endeavors, inspiring me to keep pushing the boundaries of what is achievable in the realm of digital innovation. A selection of my favorite experiences we created during my time are highlighted as case studies on this website.

Please explore these Helo Projects