Poster of Madden 20: Superstar - Robin Cowie Senior Narrative Producer

Madden NFL 20 Superstar Video Game


Electronic Arts, Tiburon Studio

> Primary responsibility to manage the budget and resources to create all narrative content.

> We created 90 minutes of high-end animated cinematics as well as 3 hours of live action, voice over, and graphic content.

> We developed a Narrative Engine to generate 30 minutes of automated cinematics and a core asset library for rapid content creation for the next 3 years.

> Developed a 3-year vision video demonstrating the possibilities for the future of Madden

> Consulted with other narrative teams, including Star Wars and FIFA

Madden NFL 20 features a new “personalized career campaign” known as Face of the Franchise: QB1, following the journey of a player-created college quarterback from their participation in the College Football Playoff, to being drafted by an NFL team. Ten licensed college teams  are available in this mode.

The mode acts as an updated version of the “Superstar Mode”, where the player would take their custom player and control them throughout a career. 

Our narrative team created the story mode several components within the experience.  I learned a lot again but for me this game ended a 4 year run with the EA team.  I’m extremely grateful for the incredible experience working with some of the smartest and most creative people I have ever met.