The brainchild of Ed Sanchez and Dan Myrick, The Blair Witch Project started as a traditional narrative film set in the 1970’s. But when budget proved challenging it was Gregg’s experience in military intelligence that lead to the idea of immersing the actors in 8 days of shooting, 24 hours a day, with a GPS to guide them and the direction “film everything”. This first person experiment was originally intercut with narrative “documentary” footage. However, in the post process it was obvious that the first person experience felt so powerful on it’s own. We took out the documentary footage and that became the material we used for our website and the special that ran on the SyFy Channel. The website built so much interest in the film that when we came to sell the movie at Sundance there was a line around the block waiting for the first screening. We were fortunate that the distributor included us extensively in the marketing of the film and I’m thankful everyday that I was able to be a part of this unique and remarkable experience.