Besides the film and television projects, Haxan also did consulting on several web, viral media, and commercial projects lead by Steve Wax. Ultimately Mike Monello left Haxan to join Steve and begin Campfire. Later Gregg would join as well. I directed the first campaign that started all of this and several of the spots are linked together below. It was a huge endeavor as we actually did what the commercials summarize. It provided commercials, social content, website content, and corporate video content. CNN, MSNBC, The Today Show all covered the expedition and other major national and local news affiliates, attracting a week of national attention to the outdoor retailer. It was a very successful campaign for the launch of the company.